2015 Jyväskylä

14th NORDCODE Seminar and Workshop, University of Jyväskylä, Finland
August 19-21st, 2015










SADE – semiotics + art and design experience

Nordcode schedule

Interrelationships of art and design in light of semiotics and experience
The theme for the 14th NORDCODE 2015 seminar is “Semiotics + art and design experience” (or SADE, meaning ‘rain’ in Finnish). The theme is set to inspire discussion around the mechanisms of semiotics in art and design, and specifically to look at the interrelations and significance that art and design have on one another. The acronym of the seminar’s theme, SADE, is the word for ‘rain’ in Finnish. Rain is symbolic for the seminar as it highlights the fluid nature behind the symbolically driven practices of art and design – focusing on the cross-fertilisation and interdependence (or stream) between the disciplines. Rain may also be seen in terms of the cyclical life of water as a resource. Water as a basic element is drawn from and used, evaporated, condensed, collected and reused. This resonates with the ways in which ideas, principles and practices surrounding the arts-design relationship are also generated, drawn from, used, transformed, stored and reused.

The event features a range of papers from across the Nordic region. Keynote speakers include: Mathias Rauterberg, Toni-Matti Karjalainen and Pertti Saariluoma.

We invite anyone and everyone interested in design and design issues to come along and listen. And, if you would like to present and share some of your recent thoughts and findings, but did not have enough time to submit a paper, please contact us (rebekah.rousi@jyu.fi) and send an extended abstract (max. 500 words) of your presentation so that we can consider you for the programme.

Programme information: The programme will be available in full from August 3rd. The seminar runs from 11:30 August 19th to 17:00 August 21st, 2015.

Working papers and workshop proposals relating to this theme can be, but are not limited to, these suggested topics:

  • The influence of art (practice, process and principles) on design
  • The influence of design (practice, process and principles) on art
  • The psychology of art and design (including i.e. semiotics and cognitive processes)
  • Questions of authenticity and art experience in the coming age of automation
  • And the list goes on…
  • We also welcome other contributions on the more general Nordcode theme of communicative aspects of artefacts, aesthetic qualities of physical products and objects, and design processes related to the above.

Selected research papers will be invited to submit for a special issue of the Human Technology Journal (JUFO 1), to be published during the spring/summer of 2016.
The same principles apply for workshop proposals, which should be approx. 1 A4 page in length, outlining the workshop theme, activities and methods, workshop duration and expected outcomes for participants. ☺
Submissions should be sent to rebekah.rousi@jyu.fi

The seminar is free of charge. Submitted papers will be reviewed and accepted papers published on the seminar webpage.

Important dates:
Friday, August 14th, 2015: Deadline for submission of revised papers.
Wednesday, August 19th to Friday, August 21st: seminar rebekah.rousi@jyu.fi


Hotel Alba
This hotel is located right next to the Agora Building, with a beautiful view of the lake and great food.

Economy small single room 90€/night
Standard Single 94,80€/night
Standard double 115,80€/night
Superior single 108€/night
Jr Suite with own Sauna 148€/Single room 168€/double room.

Room rates includes buffet breakfast, free parking and tax.

Hotel Milton
This is located in the heart of Jyväskylä. It is approximately a 10 minute walk from the seminar venue (Agora Building, Mattilanniemi) and is a 5 minute walk from the Jyväskylä Travel Centre (bus and train station).

The university price for a single room is 70,00 eur / room / night.
The university price for a double room is 100,00 eur / room / night.
The university price for a triple room is 126,00 eur / room / night.

We have free wireless internet connection, lobby bar and our reception is open 24/7. When booking a room mention the name of the seminar and then you will get a room with that special rate.


How to get there

How to get to Jyväskylä from Helsinki:
[See transportation details]

How to get to Agora (the seminar venue) in Jyväskylä:

The seminar will take place in the Lea Pulkkinen seminar room, at the Agora Building (Mattilanniemi) on the 4th floor -at Agora Center to the right of the building when facing the lake (there will be signs).

We recommend that you arrive in Finland (if not Jyväskylä) the night before the seminar starts.
Trains that will get you on time if travelling from Helsinki to Jyväskylä in August 19th:
Departs Helsinki 6:30 arrives in Jyväskylä 9:36
Departs Helsinki 7:06 arrives in Jyväskylä 10:36

For more information about train timetables please see vr.fi




There will be a seminar cruise+dinner (buffet) on the Rhea lake cruiser on August 20th. The ticket plus dinner cost 42€, the cruise alone costs 20€ and lasts 3 hours (19:00-22:00). Please let us know (rebekah.rousi@jyu.fi) if you will be joining us for the buffet so we can book ahead.


A big thank you to all of our sponsors! 


Alvar Aalto Museo Tekes UXUS
Fimec JYU IT